Digital Press Kit · 2026 Edition

Fuel the story. Flex the facts.

Everything you need to write, film, feature or partner with Flex Foods — the first protein snack brand built end-to-end for the modern athlete.

Brand at a glance

Flex Foods makes clean, high-protein snacks for people who train hard, live full and refuse to choose between flavor and fuel.

Founded
2026 · Vancouver, Canada
Product Lines
7 across snacks, drinks & frozen
SKUs
26 and growing
Distribution
DTC + Canadian specialty grocers

The Manifesto

Your body is a temple. Fuel it like one.

We grew up being told healthy snacks meant cardboard, and indulgence meant guilt. We refused that trade. Flex Foods was born to break it — protein-rich, clean, ridiculously flavorful snacks built for people who want everything: the macros AND the moment.

Mission

To fuel the next generation of amateurs, athletes, ambitious humans and Friday-night flexers with clean, high-protein snacks, beverages and desserts that taste better than the indulgent version of themselves.

Vision

Every human body is treated like a temple and fuelled like one.

Values

  • Fuel First
    Every product earns its macros.
  • Flavor Always
    We never ship something we wouldn't crave.
  • Real Ingredients
    Short labels, real names, no junk.
  • Earn the Flex
    We ship what we promise, on time.
  • Built Together
    Community over followers.

Visual identity

Flex Foods logo
Bold stacked wordmark with an integrated flexing bicep — the brand promise in one glyph. Always pair with the tagline "FUEL THE FLEX". Clear-space minimum: 0.5 × cap height on all sides. Minimum print size: 0.5 inch wide.
Download Logo (PNG)

Color palette

Navy
Primary surface
#0B1E3F
Orange
Primary accent
#FF6A1A
Lime
Energy accent
#B4E600
Magenta
Secondary accent
#E91E63
Cream
Soft background
#FFF8EE

Typography

Helvetica Bold — Headlines
Helvetica Regular — clean, athletic, no nonsense.

What people are saying

"Best chip I have ever crushed post-workout — and the protein actually hits."

— @gym_jess

"Finally an ice cream sandwich I can eat without rebuilding my macros."

— @lift.with.j

"The Tikka Masala chips are dangerous. I cannot keep them in the house."

— @chefkari

Press contact

Media inquiries, product samples and partnership requests. We respond within 5 business days.

Download Full Press Kit